Candidates want to know why your company matters, what makes your culture unique, and why the role is impactful. For Sales Engineers, this means clarity on your mission, your product’s value, and your growth story.

Tips For Impact:

• A Killer Opening Hook: The first line of your job ad will be the one that draws a candidate in, so it’s important to get it right: “We’re not looking for someone to just ‘pitch.’ We’re building a team that shows customers how our technology solves real-world problems – and we want you to lead those conversations.”
• Give Them a Why: Tie the role directly to outcomes: “Your expertise will shape how customers adopt our solutions and how our sales team wins in competitive markets.”
• Make It Inclusive: Qualities like curiosity, empathy, and adaptability often matter more than one specific tool. Invite candidates with a line like: “If you’re excited about bridging the gap between technology and business outcomes (even if you don’t meet every requirement), we’d love to hear from you.”

Here’s An Example Of What You Could Include:  

[Company] helps [target audience] achieve [core mission]. We’re a globally distributed team of [number] people across [number] countries. Our solutions [brief description of product/service] are used by [customers/industries] to solve [business-critical problems].

Our success rests on three pillars:

• A product suite that solves problems customers truly care about
• A culture of curiosity where demos, experiments, and iteration lead to innovation
• A global team that collaborates across sales, product, and engineering to deliver value

This section should give candidates clarity on what they’ll do and why it matters. Explain what impact the role will have on the business as a whole. Engineers need to see the balance of technical credibility, customer interaction, and business impact.

Here’s An Example Of What You Could Include:

As a Sales Engineer, you'll be the bridge between our technology and our customers. You'll partner with account executives and solution consultants to design, demonstrate, and deliver solutions that solve customer problems and close deals. From pre-sales discovery to proof-of-concepts and technical deep dives, you'll play a critical role in positioning [Company] as the partner of choice

As a Sales Engineer, you’ll be the bridge between our technology and our customers. You’ll partner with account executives and solution consultants to design, demonstrate, and deliver solutions that solve customer problems and close deals. From pre-sales discovery to proof-of-concepts and technical deep dives, you’ll play a critical role in positioning [Company] as the partner of choice.

This role suits someone who loves blending technical expertise with business strategy, can keep up in fast-moving environments, and is energized by conversations that move from code to C-suite.

Your Key Responsibilities

• Partner with Account Executives to identify customer needs and design tailored solutions
• Deliver compelling demos, presentations, and proof-of-concepts that showcase value
• Lead technical discovery sessions and address customer requirements and objections
• Respond to RFPs and security/compliance assessments with clear, accurate information
• Collaborate with Product and Engineering to provide customer feedback and influence roadmap
• Build competitive positioning materials to help sales teams win against alternatives
• Train and support internal sales teams on product features and technical updates
• Maintain deep product knowledge and stay ahead of industry trends and integrations

The people that make the best Sales Engineers are trusted advisors – part technologist, part storyteller, part problem-solver. Use this section to show candidates the ideal balance of skills and traits you’re looking for.

Here’s An Example Of What You Could Include:

You’re a problem-solver at heart who loves making tech click for people. You’re comfortable moving between details and the big picture: one moment you’re deep in APIs or integrations, the next you’re helping an exec connect the dots on ROI.

Working alongside account executives, product managers, and engineers to craft solutions that actually solve customer problems? That’s your bread and butter. Most of all, you take pride in turning a “maybe” into a “yes,” helping customers feel confident that the product you represent will power their success.

Remote doesn’t faze you; in fact, you thrive in digital-first environments, whether that’s jumping on a customer demo, building out a proof-of-concept, or syncing with your team across time zones.

Essential Skills

• Proven experience in a pre-sales, solutions engineering, or technical consulting role
• Strong technical knowledge of [industry/product-specific stack]
• Excellent presentation, communication, and storytelling skills
• Ability to work cross-functionally with sales, product, and engineering teams
• Comfort in both customer-facing discussions and technical problem-solving

Preferred Skills

Experience with enterprise SaaS, APIs, or integrations
• Familiarity with compliance and security requirements in enterprise sales
• Exposure to solution-selling methodologies (MEDDIC, Challenger, SPIN, etc.)
• Previous experience working with distributed or global teams
• Familiarity with emerging tools for AI-driven sales enablement

Your benefits tell candidates how much you value them – not just as employees, but as people. Sales Engineers want growth, support, and balance as much as competitive pay.

Here’s An Example Of What You Could Include:

At [Company], we know Sales Engineers thrive when they’re trusted to solve complex problems, supported with the right tools, and given space to grow their expertise. That’s why our benefits are designed to go beyond the basics:

• Competitive Compensation: Salary plus commission/bonus and equity incentives
• Flexibility: Remote-first, hybrid, or in-office options
• Global Mobility: Visa sponsorship or relocation support if applicable
• Growth & Learning Budget: $1,500+ annually for certifications, training, or conferences
• Comprehensive Benefits: Healthcare, retirement, and insurance coverage
• Wellness & Lifestyle: Wellness allowance, home office setup, team offsites
• A Builder's Culture: Collaborate with curious, ambitious teammates who value innovation and learning

Use this section to make the application process feel welcoming, clear, and straightforward. Keep the tone inclusive and encouraging, so candidates from diverse backgrounds feel confident applying.

Here’s An Example Of What You Could Include:

Excited about this opportunity? We'd love to hear from you. Here's what to do:

• Submit your resume/CV and a short note on why you're excited about the role
• Optional: Include examples of technical demos, customer presentations, or case studies you've led
• Applications are reviewed on a rolling basis until [deadline]
• Shortlisted candidates will proceed to [introductory call → technical interview → final presentation/panel]
• For any questions, reach out to [contact email]

How to Write a Sales Engineer Job Description For a Remote Role

Your job description is your first sales pitch - not just for your product, but for your company. It needs to convey the impact, the challenge, and the growth potential, while still being precise enough to filter for the right candidates.

Practical Tips for Writing a Social Media Manager JD That Stands Out

• Start With a Compelling Intro: Open strong by connecting your company’s mission to real-world impact. Sales Engineers want to know that the technology they’re representing truly solves customer problems. For example: “Help us bring clarity to complex enterprise workflows by showing customers how our platform transforms the way they operate.”
• Highlight the “Why”: The best Sales Engineers see themselves as trusted advisors who shape solutions and influence adoption. Adding a line like “Your expertise will be critical in helping customers understand our value and ensuring their needs inform our product roadmap” brings weight and clarity to the role.
• Be Specific About Tools & Skills: List the technical requirements you absolutely need (cloud platforms, APIs, integrations, CRM systems), but also emphasize which can be learned on the job. This signals inclusivity while showing ambition.
• Show Growth Opportunities: Sales Engineers are motivated by career development and exposure to big opportunities. Point to certifications, mentoring, enterprise-level deals, or the chance to move into leadership.
• Balance Requirements With Flexibility: Keep the “must-have” list short and focused on critical skills (communication, technical depth, solution-selling). Frame “preferred” requirements as opportunities to expand.
• Describe Team Environment: Sales Engineers don’t work in silos. They’re connectors between sales, product, and customer success. Describe how they’ll collaborate day-to-day:
• Sell Culture & Benefits: Highlight commission structures, training budgets, wellness perks, flexibility, and global mobility. For instance: “We believe Sales Engineers do their best work when they’re trusted with autonomy, supported with tools, and rewarded for impact.”
• Use Candidate-Centered Language: Instead of describing tasks with “we need,” reframe them as opportunities. “You’ll get to lead demos that showcase how our product transforms customer operations”. Candidate-first language positions the role as a chance for growth, not just a set of responsibilities.
• Add a Call to Action: End with a clear, motivating invitation that sets expectations. Transparency in the process reduces candidate anxiety and boosts application rates.

To write a competitive job description, you need to ensure that you’re offering a competitive salary that potential candidates will see as fair. Here are the latest salary insights (which you should localize for region, role level, and cost of living).

The average base salary across industries, for a Sales Engineer in the U.S. is ~$122,000/year.

• Entry-Level: $80,000-$100,000 plus commission
• Mid-Level: $105,000-$145,000 plus commission/bonus and equity
• Senior/Principal: $150,000-$200,000+ with significant incentives

Hiring the right Sales Engineer is only the first step. The real challenge often comes afterward: navigating international contracts, compliance requirements, payroll, and tax laws that vary from country to country. For many companies, setting up legal entities across multiple regions isn't realistic. It's costly, slow, and distracts from the real priority: building great products.

At Playroll, we make it simple to hire anywhere in the world. From onboarding and payroll to benefits and labor law requirements, we take care of the heavy lifting so you can focus on scaling your team and driving innovation. It's a smarter, more affordable way to grow your team and bring in the sales engineers who will shape your company's future. Book a demo to get started today.