Remote Marketing Coordinator Job Description Template

With the job market becoming more and more saturated, it can be difficult to set your job description apart from the rest. Something that can help you do this, is a clear outline of the purpose of whatever role you're hiring for.

Candidates want a reason to care - tell them why your mission matters, who you serve, and how the right Marketing Coordinator can make a measurable impact across your channels. Teams that communicate this well attract stronger pipelines and hire faster and more effectively.

Tips For Impact

• A Killer Opening Hook: The first line of your job description needs to stop an expert Marketer in their tracks. "We're not looking for someone to 'push emails.' We're building an engine that turns briefs into pipelines, experiments into insights, and launch days into business impact - and we want you helping run it."
• Give Them a Why: Tie the role directly to outcomes: "Your work will shape how prospects discover us, how customers experience our brand, and how revenue teams deliver outcomes."
• Make the Invite Inclusive: Tools can be learned; ownership and curiosity are harder to teach. "If you love turning plans into lead-generating campaigns and brand community building (even if you don't meet every requirement), we'd love to hear from you."

Here's An Example Of What You Could Include:

[Company] helps [target audience] achieve [core mission]. We're a globally distributed team of [number] people across [number] countries. We pair clear brand strategy with agile campaign systems to deliver useful, credible marketing that helps customers understand who we are and what we do.

Our marketing success rests on three pillars:

• Modern ops & channels that prioritize usefulness, accessibility, and measurable outcomes.
• A culture of exploration where testing, learning, and iterating lead to meaningful innovation.
• A global team that collaborates across borders to design, ship, and scale programs that make a real impact.

This section will give candidates clarity on what the role requires and what day-to-day looks like. The Marketing Coordinator you hire will run systems that deliver outcomes like lead quality, event execution, and reliable reporting. Use this section to highlight that impact.

Here's An Example Of What You Could Include:

‍As a Marketing Coordinator, you'll coordinate campaigns across email, web, events, and paid channels. You'll turn briefs into timelines, assets, and QA checklists that deliver on time - partnering closely with Content, Design, RevOps, Sales, and Product Marketing. This role suits someone energized by details, pragmatic about trade-offs, and comfortable working across time zones.

Your Key Responsibilities

• Build and maintain campaign calendars; traffic briefs, assets, and approvals.
• Run email/lifecycle ops (lists, segments, QA, automation), keep CRM/UTM hygiene tight.
• Coordinate webinars/events: landing pages, speaker ops, promos, follow-ups.
• Support paid media trafficking, budgets, and creative swaps; track deliverables.
• Publish/QA web and content updates; ensure accessibility and brand consistency.
• Set up dashboards; report weekly on channel KPIs (deliverability, CTR, CPL, MQLs).
• Assist launches with cross-functional checklists; capture learnings and next steps.
• Document processes; improve templates to boost speed and quality.

A strong "About You" helps candidates imagine themselves in the role you're hiring for in a way that gets them excited about applying. The goal is to describe the kind of Marketing Coordinator who will be integral to shaping brand conversations and community, while making it clear that you value creativity, curiosity, and potential just as much as past experience.

Here's An Example Of What You Could Include:

‍You're a detail-loving doer who turns plans into real-world campaigns that strike a balance between convincing people to fall in love with our brand and generating leads that drive revenue.

You balance creativity with rigor, keep teammates unblocked, and communicate clearly. You're comfortable with apps and automations, and curious about how AI can reduce manual lift.

Essential Skills:

• Examples of coordinated campaigns (emails, webinars, paid, content) with outcomes.
• Marketing ops familiarity (CRM/automation, UTM discipline, data QA).
• Strong organization, documentation, and cross-functional communication.
• Comfort with analytics dashboards and basic spreadsheet formulas.

Preferred Skills

• HubSpot/SFDC experience; GA4 and basic SEO knowledge.
• Paid media coordination (creative trafficking, budget pacing).
• Event coordination (virtual/live), partner marketing support.
• AI-assist tools (drafting briefs, first-pass copy, QA checklists with human review).

A good “About You” section should help candidates imagine themselves doing and enjoying working in this role. Your aim is to describe the kind of Marketing Coordinator who excels at turning plans into shipped campaigns, while also making it clear you value curiosity, organization, and potential just as much as past experience.

Here's An Example Of What You Could Include:

‍You're a detail-driven doer who loves making marketing run smoothly. You buzz in fast-moving launch weeks - building timelines, wrangling assets, double-checking links, and keeping everyone aligned without breaking a sweat.

Just as happy polishing a tracking sheet as you are prepping a webinar run-of-show, you turn briefs into campaigns that customers actually notice. Comfortable with tools and automations (and curious about AI), you keep CRM records clean and UTM tags consistent, so reporting is trustworthy.

People often underestimate how strategic you are - because behind every on-time campaign is your calm coordination, sharp judgment, and knack for spotting the one detail that makes everything click.

• Competitive Compensation: Salary plus [bonus/performance incentives].
• Work Your Way: Remote, with flexible hours across time zones.
• Growth & Learning Budget: $1,000+ annually for courses, certifications, or events.
• Comprehensive Benefits: Healthcare, retirement, insurance--focus on impact, not admin.
• Wellness & Lifestyle Perks: Well-being allowance, home-office setup, team offsites.
• A Builder's Culture: Experimentation time, blameless post-mortems, clear growth paths.

Use this section to make the application process feel welcoming, clear, and straightforward. Keep the tone inclusive and encouraging, so candidates from diverse backgrounds feel confident applying.

Here’s An Example Of What You Could Include:

Already have some ideas brewing? Brilliant, we're excited to hear them! Here's what to send:

• Resume/CV and a brief note on why you're excited about the role.
• 2-3 assets you coordinated (e.g., email + landing page + report snapshot) with one-paragraph outcomes.

Applications reviewed on a rolling basis until [deadline].
Shortlisted candidates proceed to: [screening call → practical task (build a mini campaign plan or QA checklist) → panel].
Have any questions? Contact us at [email/contact form].

Your JD is your first sales pitch to ops-savvy marketers. It should show why the role is exciting, the scale of programs, and how the person can grow, while being specific enough to make sure the talent with the skills you're looking for applies.

• Start With a Compelling Intro: Highlight your company's mission, the pace of your campaigns, and the scope they'll coordinate.
• Highlight the "Why": Tight coordination lifts pipeline quality, launch reliability, and customer experience.
• Be Specific About Platforms & Tools: Name the channels and tooling they'll touch (GA4, LinkedIn, Hootsuite, etc).
• Show Growth Opportunities: Coordinators want to know where they can level up - owning campaigns, budgets, certifications, or AI-powered workflows.
• Balance Skills With Flexibility: Focus must-haves on ops, communication, and analytics; frame the rest as learnable.
• Example Must-haves: Project coordination, clear writing, spreadsheet comfort, and dependable QA.
• Example Nice-to-haves: Paid media trafficking, SEO basics, event ops, and CRM/UTM discipline.
• Describe the Team: Marketing works with Sales, Product Marketing, Design, and RevOps.
• Sell the Culture: Flexibility, learning budgets, live events, major launches.
• Use Social-Friendly Language: Keep it human, inclusive, clear.
• Make it Candidate-Centered: Frame responsibilities as impact-driven opportunities.

To write a competitive job description, you need to ensure that you're offering a competitive salary that potential candidates will see as fair. Here are the latest salary insights (which you should localize for region, role level, and cost of living).

• Industry-wide U.S. Average: ~$62,500
• Entry Level: $45,000-$55,000
• Mid-Level: $58,000-$72,000
• Senior/Lead: $75,000-$90,000+ (may include bonus)

Hiring the right remote Marketing Coordinator is only the first step. The real challenge often comes afterward: navigating international contracts, compliance requirements, payroll, and tax laws that vary from country to country. For many companies, setting up legal entities across multiple regions isn't realistic. It's costly, slow, and distracts from the real priority: building great products.

At Playroll, we make it simple to hire anywhere in the world. From onboarding and payroll to benefits and labor law requirements, we take care of the heavy lifting so you can focus on scaling your team and driving innovation. It's a smarter, more affordable way to grow your team and bring in the marketing coordinators who will shape your company's future. Book a demo to get started today.