Remote Social Media Manager Job Description Template

As the job market becomes more and more saturated, something that can set your company apart from the rest is a clear purpose. Give candidates an idea of what your mission is, how you show up on each social media channel, and the impact they can make. A strong, authentic employer brand lifts application rates and lowers cost-per-hire, turning social into a strategic lever for both brand building and recruiting.

Social Media Managers are going to be more aware of this than anyone so getting this section right is crucial. "Right" could mean pointing to where you lack when it comes to employer branding and the great parts of your company that you'd like to showcase with the help of a professional.

Tips For Impact:

• A Killer Opening Hook: "We're not looking for someone to just 'post.' We're building a brand that turns likes into loyalty, comments into community, and conversations into customers - and we want you to lead it."
• Give Them a Why: "Your work will shape how millions discover our products and what top candidates believe about working here."
• Make the Invite Inclusive: "If you're excited by building systems for content, creators, and community (even if you don't meet every requirement) we'd love to hear from you."

Here's An Example Of What You Could Include:

[Company] helps [target audience] achieve [core mission]. We're a globally distributed team of [number] people across [number] countries. We pair clear brand strategy with agile content systems to deliver useful, credible social content that helps our customers understand who we are and what we do.

Our content strategy success rests on three pillars:

• Modern social & content practices that prioritize usefulness, accessibility, and measurable outcomes.
• A culture of exploration where testing, learning, and iterating lead to meaningful innovation.
• A global team that collaborates across borders to design, ship, and scale stories that make a real impact.

This section will give candidates clarity on what the role requires and what they can expect the day-to-day to look like. Use this to frame impact: the Social Media Manager you hire will run systems that deliver outcomes such as brand credibility, demand signals, and hiring momentum.

Here's An Example Of What You Could Include:

As a Social Media Manager, you'll own strategy, publishing, and performance across our priority channels. You'll turn insights into content and community systems that grow reach, trust, and conversion - partnering closely with [Brand/PR, Content Marketing, Product, and Talent/People].

This role suits someone energized by ambiguity, pragmatic about trade-offs, and comfortable owning outcomes end-to-end.

Your Key Responsibilities:

• Set channel strategy & goals (reach, engagement quality, SOV, assisted conversion).
• Run content ops: calendars, briefs, production QA (incl. accessibility), multi-format repurposing.
• Lead creator & employee-advocacy programs to scale authentic storytelling.
• Own listening & reputation: reporting insights; coordinate with PR/Support during issues/crises.
• Partner with Content, Product, and Talent/People for integrated narratives (brand + employer brand).
• Design experiments, define KPIs, build dashboards, and communicate learnings.
• Guide paid social & social commerce pilots with clear hypotheses and guardrails.

A good "About You" section should help candidates imagine themselves doing and enjoying working in this role. The goal is to describe the kind of Social Media Manager who will excel at shaping brand conversations and community, while making it clear that you value creativity, curiosity, and potential just as much as past experience.

Here's An Example Of What You Could Include:

As a bold, creative storyteller who knows how to spark conversations, you're excellent at building real communities online. You quite literally buzz in the fast-moving world of social where trends drop daily, and you're just as happy mapping out a content calendar as you are jumping on a viral moment.

Fluent in memes, short-form video, and the latest platform shifts, people often underestimate your ability to strategise and deliver consistently authentic content.

Essential Skills:

• Portfolio showing multi-format content and measurable impact
• Experience with analytics/listening tools and KPI storytelling
• Comfortable collaborating cross-functionally and managing stakeholders
• Strong writing/editing, visual judgment, and channel nuance

Preferred Skills:

• Employer-branding or recruiting-content experience
• Exposure to paid social, attribution, and social SEO/search
• Familiarity with AI-assist tools like ChatGPT and Claude for ideation/editing with human QA
• Experience working across regions or distributed teams

Your benefits tell candidates how much you value their well-being and future. Social media managers are looking for balance: the chance to flex their creativity, invest in their growth, and feel part of something bigger than a posting schedule.

Hiring is mutual: while you're evaluating candidates, they're evaluating your company. For Social Media Managers, decisions often hinge on impact, career growth, and cultural fit. Use this section to make those advantages tangible.

Here's An Example Of What You Could Include:

We know social media managers do their best work when they're free to test ideas, push creative boundaries, and grow their skills. That's why our benefits go beyond the basics...

• Competitive Compensation: Salary plus [bonus/equity/performance incentives].
• Work Your Way: Remote, hybrid, or in-office options.
• Global Mobility: Visa sponsorship or relocation support (where applicable).
• Growth & Learning Budget: $1,000+ annually for courses, certifications, or creator collabs.
• Comprehensive Benefits: Healthcare, retirement, insurance - so you can focus on impact, not unnecessary admin.
• Wellness & Lifestyle Perks: Well-being allowance, home-office setup, team offsites.
• A Builder's Culture: Experimentation time, post-mortems that learn (not blame), and clear career paths.

Use this section to make the application process feel welcoming, clear, and straightforward. Keep the tone inclusive and encouraging, so candidates from diverse backgrounds feel confident applying.

Here's An Example Of What You Could Include:

Already have some ideas brewing? Brilliant, we're excited to hear them! Here's what to send:

• Resume/CV and a brief note on why you're excited about the role
• 3-5 posts/campaigns you've led (links + one-paragraph outcomes)
• Applications reviewed on a rolling basis until [deadline]
• Shortlisted candidates proceed to [screening call → portfolio walk-through/task → panel]

Have any questions? Contact us at [email/contact form].

Your job description is your first sales pitch to social pros. It needs to show why the role is exciting, the scale of the challenge, and how candidates can grow with your team, while being specific enough to filter for someone at the level you're looking for.

• Start With a Compelling Intro: Highlight your company's mission, the voice of your brand, or the scale of the audience they'll reach.
• Highlight the "Why": Explain how the role drives brand awareness, community engagement, employer brand reputation, or revenue.
• Be Specific About Platforms & Tools: List key tools (e.g., Instagram, TikTok, Hootsuite), and note what can be learned.
• Show Growth Opportunities: Mention budgets, conferences, creative experimentation, or AI tools.
• Balance Skills Requirements With Flexibility: Emphasize essential skills, but keep niche experience optional.
• Describe the Team Environment: Highlight collaboration with content, brand, PR, and talent.
• Sell the Culture and Benefits: Go beyond salary. Mention flexibility, wellness budgets, tools, and travel.
• Use Social-Friendly Language: Keep it fresh, modern, and aligned with your brand voice.
• Make it Candidate-Centered: Focus on opportunities to shape campaigns and lead brand perception.
• Add a Call to Action: End with a friendly, specific invitation and clear next steps.

To write a competitive job description, you need to ensure that you're offering a competitive salary that potential candidates will see as fair. Here are the latest salary insights (which you should localize for region, role level, and cost of living).

• Industry-wide, the average U.S. salary for a Social Media Manager is ~$112,740.
• Entry Level: $60,000-$85,000 for roles with a lighter scope
• Mid-Level: $90,000-$120,000
• Senior/Lead: $130,000-$150,000+ (often with bonus/equity)

Hiring the right Remote Project Manager is only the first step. The real challenge often comes afterward: navigating international contracts, compliance requirements, payroll, and tax laws that vary from country to country. For many companies, setting up legal entities across multiple regions isn't realistic. It's costly, slow, and distracts from the real priority: building great products.

At Playroll, we make it simple to hire anywhere in the world. From onboarding and payroll to benefits and labor law requirements, we take care of the heavy lifting so you can focus on scaling your team and driving innovation. It's a smarter, more affordable way to grow your team and bring in the social media managers who will shape your company's future. Book a demo to get started today.