Social Media Manager
Job Description

Kickstart your hiring with our adaptable Social Media Manager job description template. This template is ideal for job boards or your careers page, it’s an easy-to-use guide to outline key responsibilities and skills for your Social Media Manager role.

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$50,000 to $98,000 USD

Social Media Platform Proficiency

Content Creation Skills

Analytical Skills

Communication Skills

Project Management

SEO Knowledge

Adaptability

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Social Media Manager Brief

The Social Media Manager is a mid-senior role responsible for building and amplifying the brand’s online presence. Reporting to the Marketing Director, this role develops and implements social media strategies to support brand awareness, customer engagement, and acquisition goals. Through compelling content and performance analysis, the Social Media Manager fosters brand loyalty and drives traffic, making it essential to achieving broader marketing objectives.

Typical Social Media Manager Responsibilities

The responsibilities of a Social Media Manager include:

  • Strategy Development: Create and execute social media strategies that align with business objectives.
  • Content Creation: Produce and schedule engaging content, collaborating with creatives to ensure high-quality visuals and messaging.
  • Community Engagement: Actively engage with followers, respond to comments and messages, and manage customer inquiries.
  • Performance Analysis: Track metrics, analyze campaign effectiveness, and generate reports with recommendations.
  • Trend Monitoring: Stay updated on social media trends, and adjust strategies to engage in relevant, real-time conversations.
  • Manage Paid Campaigns: Oversee paid social media ads, optimizing for the best ROI.
  • Collaborate Cross-Functionally: Work with internal teams and influencers to maintain cohesive brand messaging across channels.
  • Continuous Learning: Stay current with social media tools and industry developments to enhance performance.

Social Media Manager Qualifications

Required qualifications include:

  • Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
  • 2-5 years of professional experience in social media management, digital marketing, or a similar role.
  • Proven track record of successfully developing and executing social media strategies that drive engagement and conversions.

Social Media Manager Skills Required

These are the core skills, experience, and qualifications that a candidate must possess to be eligible for the role:

Essential Skills:

  • Social Media Platform Proficiency: Deep understanding of major platforms (Instagram, Twitter, LinkedIn, Facebook) and their best practices.
  • Content Creation Skills: Ability to create engaging content, including text, images, and video, that resonates with target audiences.
  • Analytical Skills: Proficiency in social media analytics tools (e.g., Google Analytics, native platform insights) to measure and optimize performance.
  • Communication Skills: Strong written and verbal communication skills to convey brand messaging effectively.
  • Project Management: Ability to plan, execute, and manage multiple campaigns and projects simultaneously.
  • SEO Knowledge: Familiarity with SEO and how social media content contributes to search visibility.
  • Adaptability: Ability to quickly adapt to changing trends, platform updates, and audience behavior.

Desirable Skills:

  • Graphic Design Proficiency: Experience with design tools like Canva, Adobe Creative Suite, or similar for creating visually appealing content.
  • Paid Advertising Knowledge: Familiarity with paid social media campaigns and budget management to improve reach and ROI.
  • Community Management Experience: Experience engaging with online communities and handling customer service inquiries via social platforms.
  • Influencer Collaboration: Experience working with influencers or brand ambassadors to expand reach and credibility.
  • Trendspotting: Keen eye for emerging social trends, cultural moments, and industry news.
  • Basic Copywriting Skills: Ability to craft compelling, concise copy tailored to different social media platforms.
  • Crisis Management: Skill in handling online crises or negative feedback professionally to protect brand reputation.

What You’ll Love About Working Here

  • This section is an opportunity to introduce yourself.
  • It should summarize the organization, its core values, benefits mission, and vision.

For example, here is our bio which can be found on the About Us page on our website:

Playroll's vision is to accelerate a borderless economy, enabling people to thrive globally. Our mission focuses on managing the complexities of a global workforce through a single platform, removing barriers for both employees and employers to unlock worldwide opportunities.

Ready to Apply? Get in Touch

  • Finish the advertisement with a call to action. If you have any benefits, it would be best to highlight them here.
  • A strong call to action (CTA) in a job description encourages potential candidates to take the next step and apply.

For example: “Ready to join our team? Apply now to take the next step in your career as a Social Media Manager. Submit your resume and cover letter to be considered for this exciting opportunity!”

Employer Of Record For A Remote Social Media Manager

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    Access competitive Social Media Manager and federal employee benefits for a stronger team.

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FAQS

Frequently asked questions about Hiring a Remote Social Media Manager

What are the salary expectations and costs associated with hiring a remote Social Media Manager in different countries?

The salary expectations and total cost of hiring a remote Social Media Manager can vary significantly depending on the country. For a detailed breakdown and comparison, explore our Salary Benchmarking Tool, Hiring Guides, and Employee Cost Calculator to make informed decisions.

What are the key skills and qualifications to look for when hiring a Social Media Manager?

Look for skills in content creation, platform expertise, and strategic planning. Prior experience managing social media for similar industries is also valuable.

How can I assess a candidate’s ability to work effectively in a remote Social Media Manager role?

Evaluate their familiarity with remote collaboration tools, such as Slack, Trello, or Asana. Additionally, assess their past experiences working remotely to gauge adaptability and productivity.

How can I ensure effective communication and collaboration with a remote Social Media Manager?

Establish regular check-ins and encourage the use of project management tools to maintain visibility on tasks. Setting clear goals and providing feedback will help build an effective working relationship.

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