Remote Brand Manager Job Description Template

Strong candidates want to understand not just what you do, but why your brand matters and how they'll shape its perception. This section should inspire candidates to apply and set your company apart in the oversaturated job market.

Tips For Impact:

• A Killer Opening Hook: Try: "We're not looking for someone to just 'manage logos.' We're building a brand that tells stories, sparks emotions, and drives loyalty - and we want you to lead it."
• Give Them a Why: "Your work will shape how millions of customers perceive us, ensuring consistency across every channel and creating trust that drives long-term growth."
• Make the Invite Inclusive: "If you're passionate about crafting brands that resonate across cultures and markets (even if you don't meet every requirement), we'd love to hear from you."

Here's an Example of What You Could Include:

[Company] helps [target audience] achieve [core mission]. We're a globally distributed team of [number] people across [number] countries. We pair strategic insight with creative execution to build a brand that customers trust, remember, and recommend.

Our brand success rests on three pillars:

• Modern brand practices that prioritize consistency, relevance, and measurable outcomes.
• A culture of creativity where testing, learning, and storytelling drive innovation.
• A global team that collaborates across borders to design, launch, and scale campaigns that matter.

This section gives candidates clarity on expectations and the impact they'll deliver. The Brand Manager you hire will ensure your company's identity is consistent, compelling, and competitive worldwide.

Here's an Example of What You Could Include:

As a Brand Manager, you'll own the strategy, development, and execution of campaigns that define how the world sees [Company]. You'll partner with Marketing, Product, Sales, and external agencies to craft consistent messaging, shape creative assets, and ensure the brand shows up authentically across all touchpoints.

This role suits someone who loves to play in the intersection of creativity and strategy, is data-informed but design-driven, and is comfortable balancing global consistency with local relevance.

Your Key Responsibilities:

• Develop and execute brand strategies that strengthen positioning and drive awareness.
• Conduct market research to identify trends, audience insights, and competitive opportunities.
• Create and maintain brand guidelines to ensure consistent use across all channels.
• Lead cross-channel marketing campaigns, from concept to execution, ensuring alignment with business objectives.
• Partner with agencies, creative teams, and stakeholders to deliver high-quality brand assets.
• Monitor and analyze brand performance metrics, providing actionable insights to optimize campaigns.
• Ensure brand consistency across digital, print, events, and global/local activations.
• Support product launches and initiatives by integrating brand messaging into go-to-market strategies.

A strong "About You" section helps candidates picture themselves shaping and growing your brand, which makes it easier for them to decide if they're the right fit. Describe the brand leader who will excel at strategy, storytelling, and campaign execution, while making it clear that you value creativity, potential, and cultural fit just as much as years of experience on a CV.

Here's an Example of What You Could Include:

You're a storyteller and strategist who knows how to translate vision into campaigns that resonate. You're just as comfortable presenting to executives as you are briefing designers, and you thrive on ensuring brand consistency while pushing creative boundaries.

Essential Skills:

• Proven experience in brand management, marketing, or communications.
• Strong strategic thinking and creative problem-solving.
• Ability to work effectively across teams, cultures, and time zones.
• Excellent communication, presentation, and writing skills.
• Experience managing agencies and creative partners.

Preferred Skills:

• Background in [specific industries: consumer goods, tech, fintech, etc.].
• Familiarity with digital marketing tools, analytics, and campaign reporting.
• Multilingual proficiency or regional market expertise.
• Experience in [global or remote-first environments].

Your benefits should signal that you value creativity, collaboration, and growth. Brand Managers want autonomy, the right tools, and clear opportunities to make an impact.

Here's an Example of What You Could Include:

We invest in the environment that helps brand leaders do their best work. Expect competitive compensation, remote-first flexibility, a learning budget, and comprehensive benefits - plus creative tools and resources to help you stay inspired.

• Competitive Compensation: Salary plus [bonus/equity/performance incentives].
• Work Your Way: Remote-first with flexible hours.
• Growth & Learning Budget: $1,500+ annually for courses, certifications, or conferences.
• Comprehensive Benefits: Healthcare, retirement, insurance.
• Well-being & Tools: Wellness allowance, home-office setup, and access to creative resources.
• A Creative Culture: Experimentation time, brand workshops, and clear career growth paths.

Use this section to make the application process feel welcoming, clear, and straightforward. Keep the tone inclusive and encouraging, so candidates from diverse backgrounds feel confident applying.

Here's An Example Of What You Could Include:

Sound like the challenge you're looking for? Brilliant, we're excited to hear from you! Please send:

• Resume/CV and a brief note on why you're excited about the role
• 2-3 artifacts (e.g. PR, pipeline design doc, data quality playbook) with one-paragraph outcomes
• Applications reviewed on a rolling basis until [deadline].

Shortlisted candidates proceed to: [screening call → creative case study → panel].

Have any questions? Contact us at [email/contact form].

Your job description is your first pitch to branding professionals. It needs to show why the role is exciting, the creative scope of the work, and how they can shape and grow your brand.

• Start With a Compelling Intro: Highlight your mission, values, and brand scale. Example: "Help us shape a brand that connects with millions across [markets/industries]."
• Highlight the Why: Show how their work influences awareness, loyalty, and revenue.
• Be Specific About Tools & Process: List creative platforms, campaign channels, and reporting expectations.
• Show Growth Opportunities: Highlight career growth (Senior Brand Manager, Head of Brand, Marketing Director).
• Balance Requirements With Flexibility: Focus must-haves on strategy and execution; make industry knowledge a plus.
• Describe the Team Environment: Share how Brand Managers work with Marketing, Product, and Sales.
• Sell the Culture & Benefits: Go beyond salary - highlight creative budgets, flexibility, and recognition programs.
• Make it Candidate-Centered: Frame responsibilities as opportunities: "You'll lead brand initiatives that shape how customers see and trust us."
• Add a Call to Action: Close with a welcoming invitation to apply and outline the process clearly.

To write a competitive job description, you need to ensure that you’re offering a competitive salary that potential candidates will see as fair. Here are the latest salary insights (which you should localize for region, role level, and cost of living).

Industry-wide U.S. average for Brand Managers is ~$105,000 annually.

• Entry Level: $70,000–$85,000.
• Mid-Level: $90,000–$120,000.

Senior/Lead: $130,000–$150,000+ (often with equity/bonus).

The real challenge often comes afterward: navigating international contracts, compliance requirements, payroll, and tax laws that vary from country to country. For many companies, setting up legal entities across multiple regions isn't realistic. It's costly, slow, and distracts from the real priority: building great products.

At Playroll, we make it simple to hire anywhere in the world. From onboarding and payroll to benefits and labor law requirements, we take care of the heavy lifting so you can focus on scaling your team and driving innovation. It's a smarter, more affordable way to grow your team and bring in the brand managers who will shape your company's future. Book a demo to get started today.