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How BET Software Enters New Markets And Stays Compliant With Playroll

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Images: Supplied by BET Software

IN CONVERSATION WITH

Senior People Partner at BET Software

Gizelle Govender

Senior People Partner at BET Software

Industry

Software Development & IT Services

Headquarters

Durban, South Africa

Company Size

Mid-Market (100-1000)

BET Software Uses

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THE COMPANY

Meet BET Software

BET Software is a diverse sports betting software provider in Sub-Saharan Africa, providing reliable and user-friendly gaming software on a global scale. They specialize in developing innovative platforms that enhance user experience, increase engagement, and ensure secure transactions.

THE PROBLEM

Staying Compliant When Sourcing Global Talent

BET Software has its roots in South Africa, where they’re focused on building innovative gaming software to meet increasing demand worldwide. However, the local talent pool of developers has become too saturated to keep up with the team’s demand for new talent.

With ambitious goals to expand their global footprint, the team faced a twofold challenge as they set about scaling their international team:

  • Custom Dot The gaming software industry faces strict regulations, with compliance requirements differing across countries. This requires a solid grasp of local labor laws, tax regulations, and compliance standards in each new market. Non-compliance could lead to fines, legal issues, and reputational damage, making it crucial to partner with experts in navigating these complexities.
  • Custom Dot This was especially challenging in Kenya, where retaining key employees while ensuring regulatory compliance was a top priority. They had four employees in Kenya who were seconded to them via Hollywoodbets, a different company within the broader organization. After Hollywoodbets closed its entity in Kenya, BET Software hoped to retain these valued employees. However, they didn’t have the time to establish a legal entity of their own in Kenya to compliantly hire them.

Alternatively, they could have transitioned their existing team members to independent contractors. This would have resulted in the loss of competitive benefits, required employees to provide their own equipment, and placed the burden of tax compliance on the contractors.

Overall, this presented too much risk to BET Software’s relationship with the workers they wanted to retain.

“We struggled with navigating the legal and administrative hurdles in different regions. We couldn’t be sure that we were complying from a labor perspective, and this was something we absolutely had to get right as a business. These challenges limited our ability to tap into global talent pools and make timely hires in various countries.”

Senior People Partner at BET Software

Gizelle Govender

Senior People Partner at BET Software

THE SOLUTION

Partner With EOR Experts To Attract And Retain Talent

The team at BET Software started investigating Employer of Record (EOR) services as a potential answer to their problem. An EOR could act as the legal employer on their behalf in new jurisdictions, freeing them from the need to set up costly legal entities themselves. 

They started looking for an EOR partner that could:

  • Custom Dot Help them understand and comply with local regulations in global markets.
  • Custom Dot Assist in a seamless transfer of their staff in Kenya, so that they could retain them as full-time employees instead of requiring them to work as independent contractors.
  • Custom Dot Provide broad country coverage that would allow them to freely explore new markets and meet their growth goals.

They found the coverage and expertise they needed in Playroll, allowing them to explore promising new hiring markets without restrictions.

“Playroll simplified our expansion into new markets by providing a comprehensive understanding of local regulations. Through this partnership, we could immediately tick the box on compliance, at no risk to BET Software. Their platform offered a streamlined solution for managing legal and administrative tasks, enabling us to enter new regions efficiently.”

Senior People Partner at BET Software

Gizelle Govender

Senior People Partner at BET Software

THE RESULTS

Seamless Support To Enter New Markets

With Playroll’s help, the team was able to retain their team members in Kenya with no hiccups in the process of transferring them to Playroll’s legal entity.

“I can give a huge thumbs up to the consistent level of support I’ve received from the Playroll team. I can count on one hand the number of times where I’ve waited more than 5 minutes for a response on any questions I’ve had,” says Gizelle.

In addition, they’ve been able to further grow their Kenyan team, bringing three new team members on board since starting to use Playroll’s EOR services. 

“Playroll's platform facilitated a seamless recruitment across borders, allowing us to access a diverse talent pool and onboard employees quickly and compliantly, regardless of location.”

“We plan to further broaden our talent pool and hire top talent from around the world. Playroll’s global hiring capabilities and support in managing employment across different jurisdictions will be invaluable in achieving this goal.”

Senior People Partner at BET Software

Gizelle Govender

Senior People Partner at BET Software

Thousands of companies across hundreds of countries trust Playroll with their people. You can too.

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