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How Redefine Meat Expands Faster And Spends <10 Mins on Monthly Admin with Playroll EOR
10 mins
Admin p/month
90%
Reduction in onboarding time
3
Countries supported
10 mins
Admin p/month
90%
Reduction in onboarding time
3
Countries supported
IN CONVERSATION WITH
Ingrid Strik
HR Manager, Redefine Meat
Industry
Food & Beverage Services
Headquarters
The Netherlands
Company Size
Mid-Market (100-1000)
Use Case
Download PDF
THE COMPANY
Redefine Meat produces plant-based “new-meat” designed to deliver the same taste, texture, and aroma as traditional meat – without compromising on sustainability or animal welfare. Its products are crafted to provide an exceptional culinary experience and are used by chefs worldwide, while also being accessible for home cooking.
THE PROBLEM
Redefine Meat is expanding quickly across retail markets worldwide. But in countries where they only needed a few employees, setting up legal entities didn’t make financial sense.
At the same time, hiring without proper local infrastructure came with real compliance risks. Without in-country teams, navigating local labor laws, benefits, and payroll regulations was complex and risky.
THE SOLUTION
The Redefine Meat team heard about Employer of Record services as a compliant option for hiring their international team members with no entity set-up required.
They needed an EOR provider who could:
They chose Playroll as their preferred provider, with its reputation for quick customer support and competitive pricing.
“We are now able to operate globally in a much more efficient way, with management oversight while outsourcing payroll and employment administration to Playroll. This makes it significantly easier for the company and HR to manage follow-up, contracts, and payments. Plus, knowing that everything is legally compliant gives us great peace of mind.”
Ingrid Strik
HR Manager, Redefine Meat
THE RESULTS
Redefine Meat successfully onboarded five employees across the United States, Italy, and France without opening local entities.
Today, their monthly payroll process takes just 10 minutes. All they need to do is review and approve payroll in Playroll’s platform.
When questions about local labor laws arise, support is fast and detailed.
“For any support we’ve needed, the team jumps in, deals with it in no time, and gives us all the details we need to make informed decisions." says Ingrid. "That's something I could never achieve in such a short time without any effort on my side.”
They’ve fully offloaded payroll processing and employment administration, eliminating manual work and reducing the risk of errors.
This means the team at Redefine Meat can focus on expanding their global footprint without getting bogged down in researching local labor laws or absorbing the high costs and complexity of setting up their own entities.
“A big plus is the consumer friendliness of the system: it’s super easy and hassle free to use. I’ve seen a lot of HR systems, but this is the first one that is really dummy proof. Anyone on the team, even someone with no background in HR or payroll, can handle this. It’s so easy for both my team and our employees — they can see everything clearly in one place.”
Ingrid Strik
HR Manager, Redefine Meat
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