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Senior SEO Content Writer
About Playroll
Playroll was built to power a borderless economy. We help businesses and their people thrive, no matter where they're based. Since opening our doors in 2022, we've grown alongside the world of distributed work. What started with our Employer of Record solution has expanded into an integrated suite of HR solutions for companies of every size, covering contractor management, global employment, payroll, benefits and compliance. We're looking for talented people to help shape the future of work, today.
We're driven by a constant pursuit of excellence – building better products, better problem-solving, better ways to work across borders. If you thrive in fast-moving environments and want to help build what comes next, join our team to drive meaningful change.
Playroll is looking for a strategic, technically sharp Senior SEO Specialist to sit at the intersection of SEO strategy, content, and analysis. We're looking for someone who can turn complex, regulated topics into scalable, high-performing SEO content systems; not just write content. This isn't a pure writing role or a pure SEO role — it's for someone who can do both well, and who understands how to connect content decisions to business outcomes. You'll be responsible for turning keyword data and search intent into clear, structured, decision-enabling content that drives rankings, traffic, and conversions. You'll work closely with the SEO manager and content teams to execute a content strategy that goes well beyond output volume.
What You'll Do
- Write accurate, well-researched SEO content on complex B2B topics including global payroll, EOR, compliance, and HR tech for sophisticated audiences.
- Develop structured content briefs from keyword clusters, focusing on search intent, on-page optimisation, internal linking, and conversion.
- Own bottom-of-funnel content production including solution pages, comparison pages, high-intent landing pages, product-led articles, and industry reports.
- Build scalable content templates and frameworks including wireframing, topic cluster mapping, and user journey design for content systems.
- Audit and re-optimise existing pages to improve rankings, engagement, conversion, and AI visibility through citations, mentions, and performance improvements.
- Apply AEO (Answer Engine Optimisation) principles and LLM ranking signal insights to continuously improve content strategy and execution.
- Conduct competitor research, SERP analysis, and trend monitoring to prioritise high-impact content opportunities and strategic gaps.
- Develop deep product and ICP understanding to produce content that reflects real product value rather than generic industry messaging.
- Use data from GSC, GA4, Semrush, and similar tools to guide keyword strategy, CTR optimisation, and conversion performance decisions.
What You'll Bring
- Apply hybrid thinking across content and analytics, working confidently in spreadsheets and documents while linking SEO signals to full funnel performance.
- Bring 4+ years of SEO content experience, ideally within a B2B SaaS environment.
- Produce proven, high-performing product-led content that ranks in search and drives conversions, not just fills content gaps.
- Apply strong SEO fundamentals including on-page optimisation, internal linking strategy, keyword research, topic clustering, and content architecture.
- Translate keyword data and search intent into clear, structured content briefs and scalable frameworks for execution.
- Write accurately about complex technical subject matter including HR tech, fintech, legal, and compliance topics.
- Conduct deep research by engaging with internal experts and external industry leaders to strengthen content authority.
- Demonstrate familiarity with AEO concepts and actively develop expertise in optimising content for LLM visibility and AI search performance.
- Data-aware: able to use tools like GA4, GSC, Ahrefs, or Semrush to analyse performance and make informed decisions.
- Strong project management instincts — able to prioritise, structure work, and deliver independently.
Bonus Points For
- Experience with global payroll, EOR, or HR tech content specifically.
- Experience with programmatic SEO or large-scale content systems.
- Hands-on experience with content wireframing or working alongside design and web teams on page builds.
- Familiarity with HubSpot CMS or similar platforms.
- Experience running or contributing to content audits and site-wide optimisation projects.
Hybrid & Flexible Working
Office or remote, we're a hybrid company! Our current model: 3 days in office, 2 days remote.
Office Perks
From snug bean-to-bean lunches to coffee, you'll always be well fueled.
Continuous Growth
We invest in your growth through courses, mentorships, and a supportive environment designed to help you grow.
Health & Wellbeing
We contribute to your health insurance so you can stay well and do your best work.
Share Incentives
Through our share incentive plan, you grow as Playroll grows — with real ownership in the business you're helping build.
Generous Time Off
Alongside our generous PTO policy, we offer 4 weeks away from anywhere, every year.
Offsite & Get-Togethers
From annual company offsites to regular team events throughout the year, there's no shortage of moments to connect and celebrate.
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